Home Subliminal Message "Sell yer car and ride more!"





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Paul is unique in that he doesn't hire mechanics, managers or salesmen; he hires people. Its the people that make Paul's special, with generous wages, benefits and a great "corporate culture" Paul attracts quality employees and keeps them. So the same person that sold you a bike will likely be around to fix it for you. We come from diverse backgrounds, but we all share an affection for bicycles as vocation and a way of life.


The Nicholson Family
Matt Ritzow - General Manager

When he isn't overseeing the operations of the Paul's Empire, Matt enjoys collecting pictures of himself holding large fish that he has caught (or so he claims). He also releases all of the large fish that he alledgedly catches so we have yet to see proof that he isn't merely taking pictures of the same plastic fish in different exotic locations.

Matt Rides: Lemond Tete De Course and Fisher Cake 1 Deluxe

Favorite Ride: To the Nearest Fishin' Hole

Matt@bicycleway.com

Ardas Khalsa - Bookkeeper

Ardas Khalsa (aka Susan) came to us from H&R Block. She told me that she just needed a change, but it seems like she must have been generating too many audits as we have already been audited twice since she took over. But it’s o.k., since they are sending us money back. Her husband is the chief financial guy at Golden Temple Granola. So if you have any questions about granola or taxes, talk to Ardas.

Rod Bautista - Shop Manager of 5th Street

Rod is the manager of the 5th Street store and the head of the Bicycle Way of Life physics department. He wears the additional hats of chief electric bicycle mechanic and unofficial company therapist.

Rob Craft - Shop Manager of 6th Street

Many of us consider Rob to be the "old wise man" on our staff. Although he's really not that old, he's been entertaining folks with dramas from bicycle racing's past since before I was born. He is currently compiling a biography for this page, but it could be a while to distill all those decades of experience into anything short of a novel.

Rob Rides: A really fast motorcycle

Favorite Ride: Anthing with good pavement and lots of curves

rcrafto@aol.com


Joe Peck- Shop Manager of Alder

Joe is one of those guys who defected from the dark side (serving cars) to the light side - may the force be with him.

Quote: "Smile, Breath, be happy. What more could you need?"

Joe Rides: a Bridgestone RBT, a Trek 2300, a Trek Fuel EX 8, a Raleigh RX 1.0, and a SPOT single speed MTB; but not all at the same time.

Jon Tranberg - Service Manager

Jon is a recent graduate of Sheldon High School. Those of us who have finished college and then come back to the shop are trying to convice him that he could just skip college and get a really cool bike instead.

Jon's Ride: Santa Cruz Bullet

Favorite Ride: Anyplace with a Loading Dock

 

Kellen Norwood - Public Relations Manager

Kellen Norwood is awesome. He is currently pursuing degrees in English and Communications Studies with a philosophy minor. He enjoys blues guitar and riding bikes. He rides a Schwinn Paramount from 1999 and is currently debating whether or not to shave his legs. His ultimate ambition is to live up to the great expectations of his illustrious Assistant Manager, Joesph E. Peck.

Michael Martin - Manager


Ever since his first attempt at riding a neighbor's two-wheeler ended in a collision with a parked car back in 1956, Michael has been living a "Bicycle Way of Life". Along the way he has explored just about every aspect of cycling - from commuting to racing, to long-distance touring. Michael likes to "ride them, fix them, sell them and build 'em" For ten years he's been doing it as a manager for our downtown store. A cross-country bicycle trip that led him to Eugene from Pennsylvania, also passed through Urbana, Illinois where he first met Paul, his future employer. If you're interested in going for a ride up the nearest hill and need a companion or just want advice on where to explore next on a bicycle, give Michael a call, or stop in at the downtown store.

Michael Rides: Kona Titanium Hei Hei
Favorite Ride: Any that go uphill both ways.

mlm1952@comcast.net

 

Aaron Shelton - Master Mechanic

At just 17, Aaron is a senior at North Eugene High School, but already he has set his sights on becoming a mechanical illustrator. He's also scored an impressive personal best of 279 at bowling. When not studying, bowling or working at Paul's you might find Aaron riding something with two wheels - bicycle, motorcross, whatever.

Tom Barrett- Mechanic

Tom is one of the newest faces at Paul's. But he's no novice, Tom used to own his own bike shop. Now instead of doing buisness taxes, he's able to ride his mountain bike.

 

Aaron Michalson- Mechanic

Aaron was born and raised in Ashland, Oregon. He got his start in the world of bikes working in his Dad's garage, followed by jobs with a couple different shops starting at the age of 15. Ever since, he's been hooked on bikes and everything about them. During his spare time, you can find Aaron at the U of O pursuing his environmental studies degree, outside enjoying the scenary, or rocking out on his drums.

 

Mitch Boyer- Mechanic

Mitch is one of the few to graduate from shop kid to regular Bicycle Way of Life Staff. What were we thinking. Mitch is interested in everything. (focus Mitch, focus).

Tom Stockton - Master Mechanic

Home grown, Tom graduated from North Eugene High School then went on to study the graphic arts at LCC. He has previous experience from working for Collin's. These days he still enjoys drawing and painting, eating mexican food and all types of cycling; particularly downhill and freeriding. The word on the street is that he can manual 'til the cows come home. Maybe his infatuation with riding around on one wheel explains his recent move to learn to unicycle...

 

Cheyene Bailey - Mechanic

Cheyene is a student (seasonal) employee, but we are putting him in here because he is as big as two regular employees, so he is hard to miss. Besides, he needs walk around money all year long, so we can’t shoe him out of the shop, even in the dead of winter.

Quinn Keough - Mechanic

Quinn cut his teeth at the Center for Appropriate Transport before joining the real world. Aside from selling and fixing bicycles, Quinn is coming on strong in the world of bike racing. Just try to catch him on a weekend.

Kristina Norton - Mechanic

Christina is an all around athlete. She especially likes Ultimate Frisbe. The shop guys say she’s a hucker – “and that’s amazing for a girl.” But they didn’t call her a girl when she was around to point out the distinction.

Scott Wolfe - Mechanic

Scott moved to Eugene from Ashville, N.C. We can make out what he’s saying without subtitles. Scott has years of experience in the bike business. He immediately became a key person at our 5th Street road store.

Kurt Jozwiak - Mechanic/Sales

Kurt grew up in Wisconsin and initiated his career as a bicycle professional at Bike and Boards in Rhinelander, Wisconsin. He subsequently moved to Montana where he lived in Missoula and then Derby where he worked for Lightfood Cycles. He moved to Eugene in 2006, and worked in the manufacturing end of the bike business at Bike Friday and Burley. Kurt joined us in 2007 and is now Michael's right hand man at the West 11th store. Kurt is a daily bike commuter and an ardent mountain biker.

Eugene, Oregon 97401

152 W. 5th (541)344-4105
2480 Alder Street (541)342-6155
234 W. 6th (541)344-4150
3870 W. 11th (541)343-2250


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