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Paul is unique in that he recognizes his own limitations. What responsible man would run off and open a bike shop to win a $5 bet? You know the old joke: How do you make a small fortune in the bike business? Answer: Start with a large fortune!

He laid a strong foundation for a life of irresponsible choices by making a responsible one - marrying a strong, capable woman and having two great kids who must have got mostly their mother's genes.

He follows the same principle in his business practices. He hires great people who love bicycles and bicyclists so that the everyone would attribute the entertaining atmosphere in his shops to his own brilliant management.

In this manner, Paul managed a carefree life among the world's nicest people - the ones who live the bicycle way of life.


The Nicholson Family
Matt Ritzow - General Manager

When he isn't overseeing the operations of the Paul's Empire, Matt enjoys collecting pictures of himself holding large fish that he has caught (or so he claims). He also releases all of the large fish that he alledgedly catches so we have yet to see proof that he isn't merely taking pictures of the same plastic fish in different exotic locations.

In addition to his Fishing delusions, Matt for many years has been one of Oregon's premier road racers. If you need advice about road bikes, road racing, racing tactics the racing scene, talk to Matt, whose expertise in this area is real, unlike the fish.

Matt Rides a Madone 6.5 and a Fisher HiFi Pro, a Raleigh Team, and he commutes daily on his Trek Portland.

Favorite Ride: To the Nearest Fishin' Hole

Matt@bicycleway.com

Ardas Khalsa - Bookkeeper

Ardas Khalsa (aka Susan) came to us from H&R Block. She told me that she just needed a change, but it seems like she must have been generating too many audits as we have already been audited twice since she took over. But it’s o.k., since they are sending us money back. Her husband is the chief financial guy at Golden Temple Granola. So if you have any questions about granola or taxes, talk to Ardas.

Rod Bautista - Shop Manager of 5th Street

Rod is the manager of the 5th Street store and the head of the Bicycle Way of Life physics department. He wears the additional hats of chief electric bicycle mechanic and unofficial company therapist Check out our new 5th street mountain bike store.

Rob Craft - Shop Manager of 6th Street

Many of us consider Rob to be the "old wise man" on our staff. Although he's really not that old, he's been entertaining folks with dramas from bicycle racing's past since before I was born. He is currently compiling a biography for this page, but it could be a while to distill all those decades of experience into anything short of a novel.

Rob Rides: A really fast motorcycle

Favorite Ride: Anthing with good pavement and lots of curves

rcrafto@aol.com


Joe Peck- Shop Manager of Alder

Joe is one of those guys who defected from the dark side (serving cars) to the light side - may the force be with him.

Quote: "Smile, Breath, be happy. What more could you need?"

Joe Rides: a Bridgestone RBT, a Trek 2300, a Trek Fuel EX 8, a Raleigh RX 1.0, and a SPOT single speed MTB; but not all at the same time.

Jon Tranberg

Jon is a recent graduate of the school hard knocks.

Jon's specialty is working on all of those tricky shock forks and hydraulic brakes.

Favorite Ride: Anyplace with a Loading Dock

Jon rides a ??? - we have not been able to conclusively verify that Jon knows how to ride a bike. The company is offering a $5 reward to anyone (company employees and relatives excluded) who can provide photographic proof of Jon's ability to ride without training wheels. Photoshop altered images disqualified.

 

Michael Martin - Manager - W. 11th Av.


Ever since his first attempt at riding a neighbor's two-wheeler ended in a collision with a parked car back in 1956, Michael has been living a "Bicycle Way of Life". Along the way he has explored just about every aspect of cycling - from commuting to racing, to long-distance touring. Michael likes to "ride them, fix them, sell them and build 'em" A cross-country bicycle trip that led him to Eugene from Pennsylvania, also passed through Urbana, Illinois where he first met Paul, his future employer. If you're interested in going for a ride up the nearest hill and need a companion or just want advice on where to explore next on a bicycle, give Michael a call, or stop in at the 3870 West 11th shop..

Michael Rides: A Trek Madone 5.2, and a Trek Fuel
Favorite Ride: Any that go uphill both ways.

mlm1952@comcast.net

 

Aaron Shelton - Master Mechanic

Aaron is began his career at Paul's as a high school intern in 2001. Hard as it is to believe, he has been with the company almost eight years and has become one of our most expert mechanics!

Additionally, Aaron is an expert welder, an accomplished bowler, and an autocross driver. You can meet Aaron, a mainstay of our company at the 5th Av. store.

Aaron rides a Gary Fischer G.E.D., and commutes on a Bianci Milano.

Tom Barrett- Mechanic

Tom used to own his own bike shop in Arizona. Now instead of doing buisness taxes, he's able to ride his mountain bike He has brought his dry sense of humor to Oregon where we need more dry.

Tom Barrett, better known as Big Tom, and Tom Stockton, better known as regular size Tom make up the 2480 Alder Street taciturn team. But if you can get them talking, they can share a wealth of knwledge about local trails, mechanics, and bikes in general.

Tom commutes daily on a Rans Fusion and also rides gazzillion of miles off road on his Surley Karate Monkey and his Salsa El Mariachi - known locally as the one speed mad man..

 

 

Mitch Boyer- Mechanic

Mitch is one of the few to graduate from shop kid to regular Bicycle Way of Life Staff. What were we thinking. Mitch is interested in everything. (focus Mitch, focus).

Tom Stockton - Master Mechanic

Home grown, Tom graduated from North Eugene High School then went on to study the graphic arts at LCC. He has previous experience from working for Collin's. These days he still enjoys drawing and painting, eating mexican food and all types of cycling; particularly downhill and freeriding. The word on the street is that he can manual 'til the cows come home.

Tom rides a Norco Atomic DH bike, a Norco 125 Jump bike, a Gary Fishcer Hi Fi Deluxe 29er trail bike, a Soma DoubleCross, a Trek 2300 racing bike, a Raleigh One-Way fixie, and a Torker Unicycle. ("HE OWES HIS SOUL TO THE COMPANY STO.")

 

Cheyene Bailey - Mechanic

Cheyene is the proverbial ancient student. He plans to stay matriculated until he qualifies for social security. We are putting him in here because he is as big as two regular employees, so he is hard to miss. Besides, he needs walk around money all year long, so we can’t shoe him out of the shop, even in the dead of winter.

 
Kristina Norton - Mechanic

Christina is an all around athlete. She especially likes Ultimate Frisbe. The shop guys say she’s a hucker – “and that’s amazing for a girl.” But they didn’t call her a girl when she was around to point out the distinction.

Scott Wolfe - Mechanic

Scott moved to Eugene from Ashville, N.C. We can make out what he’s saying without subtitles. Scott has years of experience in the bike business. He immediately became a key person at our 5th Street road store.

Scott has too many bikes to list . He races an Orea Orca, and commutes on a Proletariat (custom bike), and owns a Surley Big Dummy for heavy hauling.

Eugene, Oregon 97401

152 W. 5th (541)344-4105
2480 Alder Street (541)342-6155
234 W. 6th (541)344-4150
3870 W. 11th (541)343-2250


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